6 Reasons your home has been stuck on the market for more than 3 months
Home Staging/ Interior Styling to Sell is not interior design and it is not based on personal colour or style preferences. It is best defined as the intersection of design and psychology. It requires a blend of interior design, psychology, sales, and my knowledge of Photography to create a staged home that works effectively to attract buyers both in person and when they first see the listing online.
However, even under the best of circumstances such as a Hot property market, many houses continue to either languish on the market or be sold at a reduced price. This is just as true for unfurnished houses.
While I’m not the Home seller and not the Estate Agent, through many of the consultations I have conducted, these mistakes have quickly become all too common among Home sellers.
1. Not being clear on “Why” you are selling your house.
There is a difference between selling because you “want” to and selling because you “need” to. The difference clearly reflects how you view the property and the stress you feel. Sellers who want to sell are less eager, so they will list at a higher price and wait it out till they get what they want. Those that need to sell are more eager and might even be desperate to sell in a hurry for a lower price.
2. Under preparation Before putting the house on the market.
Presentation Sells. I believe you have heard that saying before and you understand the importance of first impressions. When buyers go to see a house, as soon as they walk through the front door, they are already making an initial assessment - whether this house is right for them based on the ambience that is created by enhancements such as furniture placement, lighting, and 'move in' appearance - or the lack of. This is equally true when they look at pictures online - there is either an emotional connection - or there is not. Buyers are looking for a “plug and play” type of home
3. Pricing the House wrong
It's natural to want to sell a home for the highest price. But arriving at the correct figure will certainly depend on several factors like location. However, failing to price right can work against you. A simple guide to gauge the price based on the viewers is this:
The property getting views means the price is right
The property not getting views usually means the price is the problem.
If the property is getting views but no offers then the presentation is the problem
4. Stale Listing
The longer a house stays on the market, the more wary potential buyers become. Suddenly everyone starts to focus on what is wrong with the property instead of what's right. A house sitting on the market for longer than 3 months immediately sends off signals that there are significant problems that need to be quickly fixed.
5. Being in the home During the viewing
You know that feeling you get when shop assistants follow you around? No matter how well-meaning they might be, your shopping experience immediately changes and you start to feel uncomfortable. Subsequently, you either leave faster or with nothing at all. More often than not, this is what buyers will do and this then kills your sale.
Note: I certainly recognise that it is increasingly possible for Homeowners to choose to sell their homes without an agent. In this case, there are a few tips and tricks that one can use to make a successful viewing without an Agent. I’ve got a Free cheat sheet for a successful viewing for home sellers. You can get a copy here.
6. Not recognising a good offer.
If a house is priced right, presented right then typically the first offer will be a good one. But understandably you may choose to refuse that offer for a better one. If the offer is close to your minimum acceptable price, it is recommended that you try to make the deal happen.
There are a lot of things that impact the sale of a house, but there are also a lot of things you and I can do to help it along. But identifying the mistakes is the first step towards the shift from being the overwhelmed and stressed homeowner to becoming he confident home seller. If you would like to set up a time to chat about how to get that house finally sold, please do feel free to arrange a no-obligation discovery call here.
Paraphrasing the famous words of the rapper Jay Z, there could be 99 problems with getting your house sold, but let's make a sure presentation isn’t one of them.
Until next time let's keep creating the home you love.